Mobile application development has seen rapid growth and rapid changes in the way they are implemented. There was a time when consumer applications and business applications were equally in demand. Today times have changed and business apps have become the main focus for iPhone application development and Android application development. So much so that the ratio is 70 to 30 where 70 is for business apps demands from consumers.
Mobile options for businesses are plenty – web apps, browser enabled apps and responsive websites that perfectly suit their requirements. Consumer expectations have changed and native apps that are more efficient and utilize the device resources more effectively are becoming more and more popular.
Here are some types of mobile strategies that businesses implement:
To serve as an extension of the business:
Generally a mobile strategy includes something that serves as an extension of the core business. It should provide some useful service to your customers. For example, payment processing, orders or inquiries etc.Such smartphone apps that can support business functions without restrictions on place and time could really add value to your business.
To be a branding aid:
Applications could be a great tool to build a brand. Users are constantly interacting with your business with the help of mobile apps. These apps are present on their cell phones and can be accessed anywhere anytime. Keeping customer engagement and flawlessly serving customers will slowly but surely help build a brand.
To help in the marketing efforts:
Smartphones have become an indispensable part of our lives. Businesses can leverage from this and convert it into a great marketing tool. Push notifications about your latest products, advertising on popular apps that have a high download rate – well possibilities are as many as you can imagine.
Apps that are the business itself:
Apps like retail or e-commerce could serve as your complete business. You need not select a part of it for this purpose. Being present on a customer’s smartphone makes it convenient for customers to purchase and generates easy sales for your business.
Apps that are a part of the business:
Some applications could serve as a part of your business. You can judiciously select which part of your business needs to go mobile and then decide on the strategy you will use. It’s best to select the one that consumers will benefit from. You will see the results automatically.
Well, a mobile strategy for your business could take you to the path of constant growth. Planning and understanding the current trends and making sure that you implement them correctly is what will make a difference. Your mobile app could be your step into the future of business success!
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