New devices are being launched every now and then, thanks to ever-growing technology. The evolution of new devices certainly has made the life of an individual a lot easier and convenient, but it has brought many challenges for businesses. Today businesses are not only trying to catch up with the online world but also with the device industry.
In the era of smartphones, just having an up and running website is not enough. According to a recent study, it has shown that more than 45% of Google search results are originating from smartphones. The number is impressive and so is the growth of mobile industry. The need of being available on every internet enabled device has given birth to mobile application development, which signifies the core development of an app specifically for the smartphones and mobile devices.
Does your business need an app?
As a matter of fact, people turn to their mobile phones, smartphones, tablets, and iPhones when they have to look for information on the internet. Today where there is an app for almost everything from shopping to booking to gaming to money transfer, your business cannot afford to miss out on an opportunity to target the half of your audience, which is available on smartphones. Mobile apps are no longer considered to be a luxury, it has become the need of the hour. But this does not mean that every business needs to have a presence on mobile phones.
Let’s picture it this way, if you run a retail business, launching a mobile app does offer a lot of benefits. The app would allow your users to have a glance at your catalog on the internet and make a purchase immediately via the same device. However, if you run a consultancy business, you probably would want to get involved into collaboration tools rather than an app which is available for everyone.
What is the purpose of your mobile app?
It is important for a business to understand the purpose of the app before even planning to launch it. You cannot hire a mobile application development company to get an app developed without knowing the purpose of it. To get the whole picture of launching an app clear, you need a strong mobile strategy. In order to develop a useful app, a mobile strategy is essential so that a business can decide whether to build a mobile-friendly website or a mobile app.
Wondering why not have both? Well, bigger businesses often have both a mobile-friendly website and a mobile application. However, not every website needs both the platform to communicate with its audience. Considering the fact that a mobile website and a mobile application are created for a different type of audience. As an instance, a mobile-friendly site allows every web user to access your site from almost any device, which is well suited for almost any kind of business. On the other hand, a mobile application is catered to a business that provides services and goods to a type of audience, which makes it suitable for retail business.
Smartphones and tablets have certainly replaced desktops and laptops. This replacement has not only affected people across the world but also businesses who are trying their best to reach the masses and serve the best possible solutions to them. Thus, whether you are running a retail business or a consultancy firm, it is always a bright idea to build a fully functional mobile app to target the right audience and be available for them across every possible device.
Article Source: http://EzineArticles.com/9399266