As the world of marketing technology is moving at a fast pace, it appears that there are always new innovations coming out. One of these innovations is the mobile app, which takes advantage of the increasing trend of mobile device usage. Having a mobile app is definitely a major advantage for a small business as it allows them to stay ahead of the competition. However, using a mobile app requires a good understanding of how to take advantage of it. This article will discuss a few ways to make the most of an app to utilize your marketing.
Method #1: Utilize a Loyalty Program
Businesses such as Subway, Smoothie King, and several supermarket chains utilize a loyalty program where if you make a certain amount of purchases, you can get special deals and discounts. These programs are a great way to encourage customers to buy more and an excellent promotional tool for new customers who may be interested in the product.
An app is an excellent way to utilize such a program. The use of bar code scanners and the app allows the customer to keep track of how many points or purchases they have made. In the past, businesses used loyalty cards or a small piece of paper to keep track of these purchases. The biggest problem with these methods is that the card or paper can get lost and that puts the customer in a difficult position. But with a mobile app, the purchase information is stored within the app so it does not matter if the customer accidentally deletes the app. It’s a win-win situation for both the customer and the business.
Method #2: Great Way To Utilize Coupons And Other Discount Advertisements
There are many forms of medium that discounted advertising can take. For example, you may see coupons in the newspaper or you may find advertisements for discounts on the internet. Another way to advertise coupons and discounts is through the use of an app. It is a great way to advertise without having to use paper and without the customer losing their coupon either because their coupon fell out or because it was destroyed.
Using apps as a mobile platform to place coupons on are a big plus for companies that are environmentally aware because it helps save the use of paper. Such apps are a great tool for them to promote their stance on the environment.
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