The success of a mobile app depends on how its development and marketing takes place. Any developer who is good at programming and has technical abilities can start making mobile applications after gaining adequate knowledge of the application development. However, they need to consider the pitfalls involved in mobile app development. Otherwise, they may have to pay high prices for their mistakes with their app eventually failing on the app stores. Let us look at the seven mistakes, which every mobile app developer should avoid in achieving success.
Including too many features
Developers might think that developing a mobile application with extensive features would be an instant hit. However, it is not the right approach to include too many features at the first launch; a user finds the app difficult to comprehend and may not be able to know what is useful for them and what not is, thus losing interest. A mobile application should be simple, user-friendly and most importantly purposeful. End users look for apps that are easily understandable and simple to use. An application loses its purpose if it has too many features stuffed into it.
Therefore, it is first important to understand the purpose the application will serve and then include only those features that are important and purposeful for end users, to avoid complications. A developer can later add more features in the future releases.
Developing on multiple platforms in the first go
Developers should not build applications for multiple mobile platforms, all at once. It is important to first focus on one mobile platform and then move to the others. In case of any future changes, the developers will have to implement them on all the platforms, resulting in more time and high costs.
Thus, it is important to formulate a well-thought strategy for the launch, on one platform first and then releasing it on the other platforms.
Focusing everywhere other than on the user experience
A developer should create mobile applications by keeping users at the center. It is very important to focus on user experience aspect, as the end-users should find the app simple, easy to use and attractive. The UI of an app should be intuitive and easy to learn. An application will not be successful if it does not impress users and give them an enriching experience.
Not keeping room for flexibility
A mobile application developer should always develop an app, which is flexible enough to include upgrades. Upgrading is a continuous process; an app should work in newer upgraded versions as well. It is important for a developer to ensure that the application works efficiently and flawlessly even after upgrading mobile operating system several times.
Developing mobile apps that are not flexible will result in their failure, as they will become unusable after a certain period.
Improper monetization planning
Planning about monetizing your application is a difficult task. Many developers fail to plan on the monetization aspect thinking they will earn easily through ads or users will pay for their apps. Developers can have two versions of an app, a free version and premium version consisting of additional features or even keep in-app purchases option. Placing ads on regularly visited apps can also help earn revenues. A combination of different options is also helpful.
Whatever option developers choose, it should cater to their requirements. They should plan this aspect in the early stage to avoid future losses.
Not understanding the importance of marketing
Uploading a mobile application at the store does not guarantee success. Its marketing is equally important, as the audience should come to know about its launch. Developers should not wait to market the app after its launch in the store. Visibility is important from the very beginning, for which they should market their application well in advance.
Without a well-planned marketing strategy, a mobile app will get completely lost in this competitive market, resulting in its failure.
Not using analytics services
Developers will not be able to measure the success of the mobile application without tracking tools and analytics. They can use any analytics services that best fits their requirements and use the retrieved data for improvement in the upcoming releases. By using analytics tools, an app developer can come to know about guests viewing, number of active users & downloads, purchasing habits of users and much more.
Therefore, it is important to have analytics from the very start.
Avoiding mistakes will much likely help mobile application developers to succeed in app stores; keeping the users engaged will improve the ROI. No doubt, the idea of the application may be innovative, but the execution of the idea is equally important. Channelizing efforts in the right direction will help the mobile app developers to build applications that users love and achieve desired results.
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